Naturally, when you upload such media files on the internet, you’re sharing personally identifiable data in the form of this metadata. But the purpose it is used for can differ from person to person for example, photographers use this data to inspect various elements of a photo or video, such as the camera make, model, ISO, aperture, etc… In contrast, home users make use of it to remember when they captured certain precious moments. Metadata is useful in many ways, especially when searching or representing data. Smartphones also do the same, adding extra tags such as GPS data to show exactly where the photo was captured. For example, cameras add data about the manufacturer and its settings in a section outside the image data. What happens if you accidentally corrupt a media file while editing metadata?įile metadata is the information embedded into media files and documents typically hidden from user view and stored in the files as tags.How to edit or fix photo and video Metadata using ExifTool.

Exiftool example clear metadata